Berliner Effektenbank: Corporate design and website for a private bank
- Client
- Berliner Effektenbank
- Industry
- Finance
- Project type
- Website Corporate design
- Technology
- TYPO3
A private bank like a boutique
Berliner Effektenbank is a financial institution of a kind that hardly exists any more: very small, very exclusive, without branches and active only regionally. This is possible because it belongs to Tradegate AG, one of the financial groups with the highest credit standing in Europe, which takes on most of the organisational and administrative tasks. The brief called for a rather different kind of digital sales communication.
Confirming the first impression
The bank’s unique selling point is its long-standing client relationships and personal advice. It wins new clients in conversation at the bank or at the prospective client’s home – usually after a personal recommendation or a first contact at an event. The website was meant to confirm and reinforce the good impression of that first contact: visitors should answer the unspoken question “Am I in good hands here?” with a confident yes.
Its own corporate design alongside the parent company
As for Tradegate AG, we also developed a corporate design for its subsidiary and documented it in a comprehensive manual; it ensures a consistent brand presence across all channels. The website is its first application. Logo and typography create the link to the parent company, while its own colours, imagery and secondary design elements give it a distinct identity. On the website, people come first, not the organisation: the imagery conveys exclusivity without being intrusive, design and typography stand for tradition without feeling dusty, and the copy is precise and confident without being salesy.
TYPO3, content and editorial training
Technically, we rely on TYPO3 as a scalable CMS solution. Alongside the complete front-end and back-end development, we took on all content creation and maintenance and trained the editorial team in TYPO3.
Services for Berliner Effektenbank
For Berliner Effektenbank (sector: finance), TPWD AG provided consulting, branding, corporate design, concept, design, development, the relaunch, accessibility, copywriting and support. Features: news via blog and a notification bar (alert box) in the header. Guiding idea of the presence: competent, confident and elegant.
