BSK Immobilien: Online platform for the real estate arm of Berliner Sparkasse

Client: Berliner Sparkasse Immobilien
Industry: Real estate
Project type: Website

The real estate arm of Berliner Sparkasse

BSK Immobilien is the real estate arm of Berliner Sparkasse and, as such, operates in a highly competitive market. An attractive online platform is essential for this.

Berliner Sparkasse Immobilien homepage with property search

Skateboarder at sunset on the Spree in Berlin

Showcasing listings, winning new properties

The platform focuses on presenting current listings attractively and acquiring new properties for sale. This requires an appealing design, but also integration with tools used across the Sparkasse organisation to manage and value properties.

Berliner Sparkasse Immobilien property search on a smartphone in front of a Berlin period building

Berliner Sparkasse Immobilien content page on a smartphone

Apartment listing on the Berliner Sparkasse Immobilien website on a tablet

Designed consistently for mobile

Most internet use has long since shifted to mobile devices – and this applies all the more to real estate. That is why this project placed a particular focus on attractive presentation and user guidance on mobile devices.

Listing of a new-build project on a smartphone

Property cards with key facts on a new build and a period apartment

Project pages for developments

Berliner Sparkasse Immobilien also markets construction projects with a large number of units in the same property. For these, project pages can be created that provide information about the project as a whole, with the individual units for sale sitting beneath them. This prevents search results from being flooded with units from a single project. Separate information pages cover further real estate topics such as investment, and landing pages for online marketing activities can also be created.