DABB: Website and corporate design for Digital Agentur Brandenburg

In 2016, the State of Brandenburg adopted its “Zukunftsstrategie Digitales Brandenburg” (Digital Brandenburg future strategy), which sets out the state's framework and priorities for ongoing digitalisation. To drive these topics and related projects forward, Digital Agentur Brandenburg was later established.

In 2020, together with the DABB team, we had the opportunity to give the agency a face – for both digital and physical spaces. What was needed was a modern, functional and easy-to-use corporate design that could be carried through from the website to the trade fair stand and merchandise. It all began with the logo and website: the website was to be modern, fresh and uncluttered, and the logo recognisable, unmistakably digital and easy to apply.

Colours, recurring graphic elements and imagery, together with the logo and the slogan #heyBrandenburg, form a distinctive identity that is applied consistently across roll-ups, print materials, posters and much more. We developed the design and imagery together with the DABB team in an interactive workshop process – under coronavirus conditions and using a range of online tools for digital project collaboration.

Technically, the website is based on TYPO3, so all options for future extensions are available. The result went live in autumn 2020 and has been continuously developed ever since.