proderm: Web platform for a hidden champion in dermatology

Hände mit einer Pipettenflasche vor rosa Hintergrund
Client
proderm GmbH
Industry
Healthcare
Project type
Website
Project period
July 2021 to September 2021, ongoing

World-class dermatological research

proderm GmbH, based in Schenefeld near Hamburg, is an internationally renowned contract research institute in the field of dermatology and one of the world's leading companies of its kind. It is quite possible that your favourite skin cream or morning shower gel has been tested by proderm. In 2020/21, proderm realigned its external presentation with a new corporate design and a new web platform.

proderm homepage on a laptopproderm homepage on a laptopproderm homepage on a laptop
proderm “Hair biology workshop” page on a tablet

A presence that matches the company

The aim of the new presence was better structure and order – and an external perception that, through a visually and qualitatively high-end presence, reaches the level the company has long since attained. A core task for us was to translate the new corporate design coherently to the web, in terms of visual aspects as well as technical implementation and practicality in everyday use.

“Specialised in cosmetics” service page on a smartphone“Specialised in cosmetics” service page on a smartphone“Specialised in cosmetics” service page on a smartphone
“Clinical testing of medical devices” service page on a smartphone“Clinical testing of medical devices” service page on a smartphone“Clinical testing of medical devices” service page on a smartphone
proderm news overview on a smartphoneproderm news overview on a smartphoneproderm news overview on a smartphone
proderm company history timeline on a smartphone

Three business areas, three colours

The website addresses the three core areas of work – Consumer Care, Medical and Scientific Consulting – which are designed in different colours in line with the new corporate design. The scope of services included consulting, concept development, design, front-end and back-end development, workshops and training.

proderm graphic elements in four colour variantsproderm graphic elements in four colour variantsproderm graphic elements in four colour variants
proderm colour paletteproderm colour palette
proderm typography hierarchyproderm typography hierarchy
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